Pond's Movie Tie-in Promo

Kid movies and retail go hand in hand. Happy Meals. Toys. School lunch bags. Pretty much anything will sell if you get the right movie. So what about a movie where the biggest stars are women over 40? To us, we thought Pond’s would be the perfect partner. We crafted a promotion that wasn’t just a simple trip to the premiere, but something that could generate PR content for the brand. What we came up with is the search for the Dynamo Trio—3 women (Dancing Queens) who truly embodied what the strong female leads were all about.

Campaign elements:
Digital/print ads