Wendy's Baconator

In the past, Wendy’s US/Canada QSR product launches consisted of elements with mouthwatering food porn shots and the name of the food item. Enter the Baconator. It’s big. Bold. And filled with bacon, bacon and more bacon. It gave Wendy’s what it never had before—a burger with a personality. Our task was to enhance that personality in and out of store. Make customers, stop, take notice and even ask questions. The results were so successful we began working in this bold new voice into other relevant food offerings as well.

Campaign elements:
Posters
Social
Table tents (US/Canada)
On-premise mobile engagement
Decals/Crew buttons
Mobile banners
Sandwich wrappers
Baconator mobile sampling tour