Environmental consulting and remediation is about as B2B as it gets. But every client presents an opportunity to do some actual creative work. And EWMA was no exception. So, how do you generate red-hot social buzz around environmental remediation? For EWMA, we developed a robust digital marketing campaign across multiple channels, including LinkedIn, culminating in a podcast event at a New Jersey Devils game at the Prudential Center. Beyond planning and promoting the event, we also built excitement around a planned Facebook Live stream. It was a chance to take a traditionally buttoned-up B2B industry and give it some personality. A win for the client and our agency.