How do you promote one of the biggest names in entertainment without doing the same old Broadway advertising? It’s a tall order for sure. So for Harry Potter and the Cursed Child, we explored creative ways to bring the magic to life beyond the traditional theater crowd. That meant tapping into pop culture, celebrity connections and some familiar faces from the Wizarding World. From playful headlines and unexpected celebrity tie-ins to dramatic theatrical imagery, we developed a series of concepts designed to get people talking. Because even a show about magic needs a little creative thinking.