ABC News Specials

When network shows are on summer or winter hiatus, it’s filler time. Other than scrounging for the latest reality game show du jour, network TV also turns to the news—transforming in-depth stories and even worthy initatives into primetime news specials. Our task was to generate interest for these specials through print, promos, banners and even guerrilla tactics.

Campaign elements:
Social
Mobile banners
Print ads
Branded handouts (coffee cups/mock baseball card)
Promo