Knowing retail means understanding the fact that shoppers don’t just magically appear in front of your product. They take a journey. One that starts with incentivized engagement from an FSI and/or social couponing which drives them to retail. Once in-store, we reinforce on-the-spot purchase by featuring the products on modular displays—strategically placed in relevant aisles. After purchase, we re-connect socially with savings and gift incentives to continue building brand loyalty. This is exactly the push we did for all Kraft coffees. However, making sure we captured each of their unique brand voices.
Co-branded print ad