Urbanist

So what is the Urbanist? Honestly, it was many things to suits and creatives within our company. First and foremost it was probably a new biz tool we used to lure clients in. Showing them we didn’t just talk urban marketing, we lived it. Second, it was probably our way of providing our social commentary on the state of advertising in big cities—in bite-size content marketing form. Of course, for me, it was a way to sharpen my writing chops. I wrote pretty much all the content from its inception in 2013 to the final issue in 2017. Plus, I got my day-to-day work done—so there’s that. Below are some selected content. FYI…the site address is: http://urbanist.integer.com/