Valpak is a leader when it comes to neighborhood savings. Practically everyone has seen the familiar blue envelope in their mailboxes. The problems are the growing online groupon-ish competition. This made our task not just about updating the creative, but where we place it—like radio. Places where we can hit our target where it counts. Drive time. Creating spots that don’t just capture the voice of the consumer but businesses as well. We also developed a sizzle video for their sales convention to capture the emotional spirit of their new brand launch.